Contact With The Consumer Is Close To Our Heart
Nowadays one of the most important aims of every successful company is excellent communication with customers and consumers.
Doppelherz has been a TV brand since as far back as 1981. Regular transmission of commercials supports awareness of the brand name and sympathetically illustrates the benefits of the Aktiv range of products for the target group. In 2003 the advertising agency, Scholz & Friends, which has been responsible for the brand for a long time, was awarded the Effie advertising prize for the outstanding creative quality of its Doppelherz advertising films "The Power of Two Hearts". We also run regular advertising campaigns for our consumers to underline the benefits of our products.
What's more, the Doppelherz brand communicates directly with its users. Queisser's customer magazine "Herz im Dialog" appears once a year with interesting information on and around the Doppelherz products and news about research into active ingredients.
Packaging design and patient information
With major brands there is also a huge emphasis on clear and well-defined packaging design. Naturally, every user of Queisser products can see at first glance which product he is holding, how high the concentration of active ingredients is, how often the medicine should be taken and what specific application it is suitable for.
The clearly laid out and easy to read statements on Queisser's patient information leaflets provide additional information about the relevant product and its active ingredients.
For Queisser "Your opinion is close to our heart" is not just some hackneyed advertising slogan but rather the title of a short customer questionnaire which is attached to each information leaflet. It is quite astonishing and speaks in favour of the quality of communication that these questionnaires are used by consumers in extraordinary numbers either to express satisfaction with Queisser's products or to put in requests. Returned questionnaires are not only carefully evaluated at Queisser's headquarters but the suggestions communicated in them are often also used as the basis for new product developments.
Modern media channels
"We use all modern media channels to communicate with our customers. We take our consumers seriously, ask what their requirements are and if possible implement the suggestions in our products," says Claudia Harding from Queisser's marketing department. In this case we go far beyond the statutory requirements. We pride ourselves on being extremely consumer-friendly.
From this it is obvious that Queisser's claim to quality does not end with the manufacture of high-quality products but extends equally to good, direct, responsible communication with the consumer. This does not stop at packaging design and classic advertising either since we also do a great deal to enhance the attractiveness of our products at the point of sale.