QUEISSER IN EASTERN EUROPE AND RUSSIA
Liquid tonics – and thus also the tonics that make up the Doppelherz range – are traditionally popular in Eastern Europe, especially in Poland and Russia. These countries have always had great confidence in German healthcare know-how, and enthusiastically count on the combination of experience-based knowledge and state-of-the-art medicinal science.
As living standards continue to rise, the share of healthcare accounted for by self-medication and the trend towards liberalizing the healthcare markets in these countries are also on the increase. This is also the reason why the various tablet and capsule products that we launched in these countries some years ago under the Doppelherz Active brand name are fully accepted by and popular among the consumers in these regions. What’s more, an end to the introduction of ever newer products is not in sight: there are still many other indications and substances that we can cover in Eastern Europe with new Doppelherz Active products.
Protefix is also a widely recognized brand in Eastern Europe, and it’s no mean boast when we claim that in some Eastern European countries Protefix is synonymous with denture adhesives. We focused particular effort on promoting the exports of this brand to this region from the very outset, which is the reason why we have been a highly successful and stable supplier of denture adhesive products in the Polish marketplace for many years now.
In keeping with the market structure typical of the Polish market, Queisser products are sold in pharmacies via our own sales staff and local pharmaceutical wholesalers.
The Russian market occupies a place of particularly high value in our company. After the very gratifying development was initiated from our company headquarters in Flensburg, we recently decided to establish our very first foreign subsidiary, “Queisser Pharma Moscow”.
Today, the Russian Queisser Pharma subsidiary employs 70 people dedicated to organizing the sales and distribution of our products in this immensely large country. The success is borne out by the fact that in terms of sales our subsidiary has overtaken all other foreign suppliers of dietary supplements and currently occupies sixth place in the top ten ranking of manufacturers in the country.