Doppelherz and FC Bayern München form a partnership for international markets
The heart of Doppelherz beats for soccer: The record-holding champion and the leading brand for vitamins, minerals and tonics in Europe1 will soon be playing together, because Doppelherz is the new Official Regional Food Supplement Partner of FC Bayern München. The contract of the new addition from northern Germany was signed for now until 2027 and covers the entire EMEA2 region without DACH3 as well as Asia.
Performance thanks to an optimal supply of nutrients
Michael Diederich, Executive Vice Chairman of FC Bayern, is highly satisfied about the enhancement: "Sport and a healthy, balanced, nutrient-rich diet go hand in hand. That's why we’re delighted about the partnership between FC Bayern and Doppelherz. Long-term performance makes all the difference – on the pitch and in everyday life. And athletes, like everyone else, can perform at their best when they have an optimal supply of nutrients."
Tim Simonsen, Global Head of Marketing of Queisser Pharma, is pleased about the strategic partnership: “FC Bayern has a unique mentality in German professional sport: consistent pursuit of excellence, maximum demands on its own quality and continuous improvement. We have been constantly improving our products and our portfolio with the same uncompromising attitude for over 100 years.”
Strong brands with unshakable principles
Just as in the case of FC Bayern, its own ranks are the backbone of its success. With its own laboratory and high-quality raw materials, and based on the latest knowledge from nutrition science, Doppelherz follows the same principle as Bayern: sustained outstanding performance. Yet high quality is nothing without the people for whom it is being produced. For this reason, the aim with every new Doppelherz development is to offer quality products at a good price-performance ratio. And fans of the brand throughout the world appreciate these products. Just like FC Bayern.
Queisser Pharma Executive Manager Erich Nobis also has a worldwide focus: “Like FC Bayern, our success story is not measured solely by the German market, but also by our international business. The Doppelherz brand already enjoys great trust in over 60 international healthcare markets, such as China, and holds leading market positions. A partnership with the internationally successful FC Bayern is therefore only logical. Not only in Europe, but especially in rapidly growing markets such as Asia, the Middle East and Africa, the popularity and trust enjoyed by the FC Bayern brand are ideal attributes for positioning Doppelherz even more strongly. After all, the basis of good health is an active lifestyle, social experiences and the right nutrition.”
1 Based on internal analysis by Queisser Pharma using data from the following source: IQVIA Global OTC Insights, category Vitamins & Tonics in Europe, ranking based on International Brand, in volume and value sales (LCE/PUB) for the period MAT Q1/2025, reflecting estimates of real-world activity. Copyright IQVIA. All rights reserved.
2 Europe, Middle East, Africa
3 Germany, Austria, Switzerland